Sell A Home
List With Michelle
There is no better choice you can make for listing your property than selecting Michelle Serafini to represent you and your property.
Her consistent sales performance, along with her stellar marketing techniques, have earned her respect in the market. She is consistently ranked as a top producer in the Coldwell Banker, La Jolla office and was named in the top 1000 sales agents nationwide for first quarter 2011. There are many benefits sellers acquire when hiring Michelle as their listing agent, including her experience and knowledge of how to use integrated marketing techniques using traditional, on-line and networking/p.r. tactics.
Michelle knows the marketplace, uses innovative methods of selling property, and uses her network as a Certified International Property Specialist® and a Certified Previews Property Specialist® to reach local, national and global buyers for her clients’ properties. The power of the Multiple Listing Service (MLS) and the internet cannot be underestimated in today’s market. Michelle continues to be a leader in maximizing online resources for her clients. And not to be ignored are her solid negotiating techniques that have attributed to the successful purchase and sale of properties on behalf of her clients.
Michelle’s Marketing Plan
Off-Line – On-Line – Networking
Off-Line: Traditional Media Advertising
Using her over 25 years of experience working in marketing and advertising agencies, Michelle strategically develops an advertising plan for each of her listings, ensuring that the property is placed in the right publication that will reach a targeted buyer pool. She also utilizes direct mail, print brochure mailings and distribution techniques to boost her listings exposure.
Online: Internet Marketing
According to the National Association of Realtors, 77% of home buyers found the internet useful in their home search while only 2% found newspapers useful. The vast majority of eMarketing plans don’t reach enough of the top real estate sites leaving your property underexposed where the buyers are searching—the internet. By using the Coldwell Banker Previews International ® eMarketing program, Michelle uses techniques to tap into the internet audience of luxury home buyers and automatically syndicate your listing to the world’s leading Web sites, giving your exceptional property the maximum exposure it deserves.
- 90% of buyers used the Internet to search for homes, 76% did so frequently.
- Searching online was the very first step in the buying process for most buyers.
Michelle’s Online Strategy
Michelle is among one of the first realtors in San Diego to embrace technology by offering YouTube® videos, property websites, and virtual tours of her listings. She continues to add to her marketing toolkit with her commitment to use the latest innovations integrated with more traditional strategies to benefit her clients.
Sample of the Internet Exposure Your Property Will Receive:
locationlocationcoastal.com
ColdwellBankerPreviews.com
ColdwellBanker.com
CaliforniaMoves.com
SDViewOnline.com
WallStreetJournal.com
LATimes.com
NYTimes.com
Realtor.com
Craigslist.com
Backpage.com
YouTube®.com
Facebook.com – Location,Location,Coastal and facebook.com/michelleserafinirealtor
YahooRealEstate.com
UniqueGlobalEstates.com
WorldProperties.com
SignOnSanDiego.com
Trulia.com
Zillow.com
FrontDoor.com
OpenHouse.com
Homes.com
Google Base
Cyberhomes.com
AOL Real Estate
Network Marketing
Michelle is a member of the San Diego Association of Realtors (SDAR), the La Jolla Real Estate Brokers Association (REBA), the Mission Bay Real Estate Association (MBREA), the International Consortium of Real Estate Association (ICREA), and Coldwell Banker’s prestigious Previews International® Luxury Real Estate Team. Her connections allow her to maximize the exposure of her clients’ properties.
Professional Involvement
Michelle is an active member of The Wealth Management Team, The Elder Care Resource Team, La Jolla Trust and Probate Group, SDAR’s International Real Estate Council, Coldwell Banker’s Relocation Team, and The Public Relations Committee for REBA
